Asus
Brand · Taiwan, Taipei
Asus
Two phone lines: ROG Phone (gaming, active cooling, shoulder triggers) and Zenfone (one of the last true compact flagships).
Founded
2003
Market share
0.5%
Phones in DB
32
Tracked years
2012 – 2026
Series tracked
ROG Phone ProROG PhoneZenfone UltraZenfone
Tracked
48
visible models
In production
13
shipping now
Discontinued
22
EOL
All Asus phones
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Series
Status
2026
3 phones
2025
3 phones
Flagship
Zenfone 12 Ultra
84
6.78" LTPO AMOLED 144 Hz · Snapdragon 8 Elite · 12 GB · 256 GB · 5,500 mAh
In production$1,099
Flagship
Zenfone 12 Ultra
84
6.78" AMOLED 144 Hz · Snapdragon 8 Elite · 12 GB · 256 GB · 5,500 mAh
In production$1,000
Flagship
ROG Phone 10
90
6.78" LTPO 185 Hz · Snapdragon 8 Elite Gen 5 · 16 GB · 512 GB · 7,200 mAh
In production$1,200
2024
10 phones
Flagship
ROG Phone 9 Pro
86
6.78" AMOLED 185 Hz · SD 8 Elite · 16 GB · 512 GB · 5,800 mAh
In production$1,199
Flagship
ROG Phone 8 Pro
86
6.78" LTPO AMOLED · SD 8 Gen 3 · 24 GB · 1 TB · 5,500 mAh
In production$1,199
Flagship
ROG Phone 8
84
6.78" AMOLED 165 Hz · Snapdragon 8 Gen 3 · 12 GB · 256 GB · 5,500 mAh
In production$999
Flagship
Zenfone 11 Ultra
85
6.78" AMOLED 144 Hz · Snapdragon 8 Gen 3 · 12 GB · 256 GB · 5,500 mAh
In production$900
Flagship
ROG Phone 9
86
6.78" AMOLED 185 Hz · Snapdragon 8 Elite · 12 GB · 256 GB · 5,800 mAh
In production$999
Flagship
ROG Phone 9 Ultimate
90
6.78" FHD+ AMOLED 185Hz · Snapdragon 8 Elite · 24 GB LPDDR5X · 5800 mAh, 65W + 15W wireless
In production$1499
Flagship
Zenfone 11 Ultra
82
6.78" AMOLED 144 Hz · Snapdragon 8 Gen 3 · 12 GB · 256 GB · 5,500 mAh
In production$900
Flagship
ROG Phone 9 Pro
86
6.78" AMOLED 185 Hz · Snapdragon 8 Elite · 16 GB · 512 GB · 5,800 mAh
In production$1,200
Flagship
Zenfone 11
82
5.92" FHD+ 120 Hz LTPO · Snapdragon 8 Gen 3 · 16 GB
Discontinued$700
Mid-Range
Zenfone 11 Lite
73
5.92" FHD+ 90 Hz · Snapdragon 7 Gen 2 · 8 GB
Discontinued$450
2023
3 phones
Flagship
Zenfone 10
83
5.9" AMOLED 144 Hz · SD 8 Gen 2 · 8 GB · 128 GB · 4,300 mAh
In production$699
Flagship
ROG Phone 7
84
6.78" AMOLED 165 Hz · Snapdragon 8 Gen 2 · 12 GB · 256 GB · 6,000 mAh
Discontinued$999
Flagship
ROG Phone 7 Ultimate
84
6.78" AMOLED 165 Hz · Snapdragon 8 Gen 2 (binned) · 16 GB · 512 GB · 6,000 mAh
In production$1,400
2022
3 phones
Flagship
Zenfone 9
80
5.9" AMOLED 120 Hz · Snapdragon 8+ Gen 1 · 8 GB · 128 GB · 4,300 mAh
Discontinued$699
Flagship
ROG Phone 6
82
6.78" AMOLED 165 Hz · Snapdragon 8+ Gen 1 · 12 GB · 256 GB · 6,000 mAh
Discontinued$999
Gaming
ROG Phone 6 Pro
90
6.78" FHD+ AMOLED, 165Hz · Snapdragon 8 Plus Gen 1 · 18 GB LPDDR5 · 6000 mAh dual-cell, 65W
Discontinued$1299
2021
5 phones
Flagship
Zenfone 8
80
5.9" AMOLED 120 Hz · Snapdragon 888 · 8 GB · 128 GB · 4,000 mAh
Discontinued$599
Gaming
ROG Phone 5
87
6.78" FHD+ AMOLED, 144Hz · Snapdragon 888 · 8/12/16/18 GB LPDDR5 · 6000 mAh dual-cell, 65W
Discontinued$999
Gaming
ROG Phone 5s
88
6.78" FHD+ AMOLED, 144Hz, 360Hz touch · Snapdragon 888 Plus · 8/12/16/18 GB LPDDR5 · 6000 mAh dual-cell, 65W
Discontinued$999
Flagship
Zenfone 8 Flip
76
6.67" AMOLED 90 Hz · Snapdragon 888 · 8 GB · 256 GB · 5,000 mAh
Discontinued$800
Flagship
Smartphone for Snapdragon Insiders
84
6.78" FHD+ 144 Hz AMOLED · Snapdragon 888 · 16 GB
Discontinued$1500
2020
3 phones
Gaming flagship
ROG Phone 3
80
6.59" AMOLED 144 Hz · Snapdragon 865+ · 12 GB · 256 GB · 6,000 mAh
Discontinued$999
Flagship
ZenFone 7 Pro
83
6.67" FHD+ AMOLED, 90Hz · Snapdragon 865 Plus · 8 GB LPDDR5 · 5000 mAh, 30W
Discontinued$799
Flagship
ZenFone 7
81
6.67" FHD+ AMOLED, 90Hz · Snapdragon 865 · 6/8 GB LPDDR5 · 5000 mAh, 30W
Discontinued$699
2019
2 phones
2018
5 phones
Flagship
ROG Phone
82
6.0" FHD+ AMOLED 90Hz · Snapdragon 845 (speed-binned) · 8 GB · 4000 mAh, 30W
Discontinued$899
Flagship
ZenFone 5Z
76
6.2" FHD+ IPS, notch · Snapdragon 845 · 6/8 GB · 3300 mAh, 18W
Discontinued$500
Budget
ZenFone Max Pro M1
64
5.99" FHD+ IPS 18:9 · Snapdragon 636 · 3/4/6 GB · 5000 mAh, 10W
Discontinued$180
Budget
ZenFone Max M1
50
5.5" HD+ IPS 18:9 · Snapdragon 430 · 2/3 GB · 4000 mAh
Discontinued$160
Flagship
ROG Phone (1st gen)
84
6.0" FHD+ AMOLED 90Hz · Snapdragon 845 binned 2.96 GHz · 8 GB
Discontinued$900
2017
3 phones
2015
1 phone
2014
3 phones
2013
1 phone
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