Launch report · Xiaomi

Xiaomi Mi 1: Xiaomi's 2011 debut — flagship specs at a disruptive price, sold online only.

SpecEagle Editorial·Aug 2011·$310·Score 46/100

Mi 1 was Xiaomi's opening shot — Snapdragon S3 flagship performance at a disruptive price, sold flash-sale style online and running the new MIUI. It birthed a business model and a software identity that reshaped the budget-flagship market.

Key specs at launch

Display
4.0" LCD 60 Hz
Chipset
Snapdragon S3
Memory
1 GB · 4 GB
Main cam
8 MP
Battery
1,930 mAh
Weight
149 g
What stands out
  • Flagship dual-core specs at half the price.
  • Launched MIUI as a product.
  • Online-only sales model was revolutionary.
  • Removable battery + microSD.
What to watch
  • Thick 11.9 mm plastic body.
  • FWVGA resolution.
  • China-first availability.
  • Mono speaker.
The phone it has to beat
Nexus 4 (LG)
$299 · score 80/100